Essential Marketing Kit - Freemium

Quite often when faced with coming up with a plan or method to success, we start with a blank page and work from there. Using the following steps you can get the bare bones of a Business plan underway and start enticing people to your brand, products or services by using a FREEMIUM.

Simply put, what is a Freemium you ask!?

Well its a free or low entry cost service, product or solution for a problem that exists in your market. This article is an example of one. Dave Chaffey coined another phrase that sums up a freemium well. He said;

“Freemium describes a digital business model where some services or content are provided free of charge while other content or more advanced features must be paid for.”

Freemiums are used to entice customers into your marketing funnel, so you have to make sure the bait or lure is a good one. They must hold intrinsic value to the reader and offer them a fool proof engagement opportunity.

How to create a freemium:

So how do you go about creating a Freemium? Follow these steps for a great way to start the planning process for your freemium and set it into your marketing plan ready to breath vital life into your Digital Marketing Campaign!

Choose a topic: Start by selecting a topic that your audience is interested in and that aligns with your brand. For example, if you’re a fitness brand, you could create a freemium PDF on “5 Exercises to Tone Your Abs.”
Determine your goal: Decide what you want your freemium PDF to achieve. Do you want to generate leads, promote a product, or establish your brand as an authority? Make sure your goal aligns with your overall marketing strategy.
Create an outline: Draft an outline of the information you want to include in your freemium PDF. This will help you organize your thoughts and ensure that you cover all the necessary information.
Write the content: Use the outline to write the content of your freemium PDF. Make sure the language is clear and concise, and avoid using technical jargon or complicated sentences.
Design the layout: Choose a visually appealing layout that incorporates your brand’s colours and logo. Use images and graphics to break up the text and make the PDF more engaging.
Add a call-to-action: Include a call-to-action at the end of the PDF that encourages readers to take the next step. For example, you could invite them to sign up for your newsletter or follow you on social media.
Promote your freemium PDF: Once your freemium PDF is complete, promote it on your website and social media channels. You could also offer it as a free download in exchange for email addresses, which will help you grow your email list.

Remember that the key to a successful freemium PDF is to provide value to your audience while also promoting your brand. By following these steps, you can create a freemium PDF that achieves your marketing goals and resonates with your target audience.